"We never get a second chance to make a first impression."

Founding Sparks: A Tale of Innovation

  Can Lee, the founder of the brand, is a professional entrepreneur born in the 90s who specializes in selling "Hair and Beauty" products. With 8 years of industry experience, he initially relied on selling foreign imports and local hair and beauty products to major salons and beauty product stores. He has ample experience and knowledge in selling hair and beauty products.

  In the early part of 2021, Can Lee, who was about to turn 30 years old, noticed a growing concern among friends of similar age, especially females. They frequently expressed worries about aging, hair loss, and increasing grey hair, leading to a loss of confidence. Facing such issues before the age of 30 was disconcerting. Friends approached Can Lee for advice and assistance, but unfortunately, among his 300+ products, he couldn't find one that was truly effective to the concerns.

  According to Can Lee, he recalls a close friend of about 28 years old who once had lustrous, dark hair with no signs of hair loss. However, as time passed, the issue of hair loss became more severe. Due to poor habits and constant unhealthy routines, her hair turned grey and lost its shine. Frustrated and disheartened, she began losing confidence in life. Because of hair loss and greying, she started avoiding people and staying in her room after work, feeling unconfident. She expressed a hope that one day Can Lee could create a miraculous product to help people facing similar problems regain their confidence.

Kindling Ideas: A Friend's Influence

  Inspired by a friend's words, "We never get a second chance to make a first impression," Can Lee was determined to create a product that could restore confidence for those facing similar issues. Drawing on his years of experience, he understood that a person appearing ten years older than their age was often due to hair looking "sparse" and "thinning," as well as losing its youthful "darkness." He visited over 200 cooperating hair salons and manufacturers, constantly seeking their opinions. He hoped to find a 2-in-1 product that could truly address both "hair loss" and "grey hair ” problems.

Navigating Challenges: Our Entrepreneurial Journey

  After understanding the materials and manufacturers of various products, he personally flew abroad with a long-standing question: "Why is there no product on the market that can simultaneously address both 'hair loss' and 'grey hair' issues when these two issues often occur together?" He then met with 7 major manufacturers and raw material suppliers.

The final conclusion was:

1) There were no suitable raw materials.

2) There were no corresponding technologies and formulas.

3) Laboratory researchers couldn't develop the required formulation.

These simple problems undoubtedly dealt Can Lee a significant blow. However, he didn't give up on the idea, continuing to believe in it and expanding his network to find resources.

Revolutionary Resolve: Crafting a Game-Changing Solution

  After 24 months and 8 days of continuous research, involving the collaborative efforts of 5 large manufacturers both domestically and internationally, Can Lee gathered 5 professional factory laboratory chemists and finally, they found a way that could truly address both "hair loss" and "grey hair." They unanimously decided to use "Stella Alpina" and "Goji Berry Plant Based Stem Cell" as the core ingredients for the product and developed the brand "Bu Yao & Co."

  Stella Alpina, also known as "Edelweiss", "Leontopodium Alpinum" is a rare plant  due to its limited distribution in high-altitude mountainous regions (such as the Alps) Its growth conditions are specific, requiring rocky and calcareous soils at elevations between 1,800 to 3,000 meters, contribute to its scarcity.

  Goji Berry Stem cells in plants are responsible for growth and development. Extracting stem cells from goji berries is a complex and specialized process typically performed in scientific laboratories. It involves techniques such as cell culture, tissue culture, and extraction methods to isolate and cultivate stem cells. Experience the extraordinary synergy of nature's Goji Berry Stem Cell combined with cutting-edge scientific innovation, elevating your hair to its fullest, most naturally brilliant potential.

Epilogue of Entrepreneurship: Our Collective Story

 Bu Yao & Co is a 2-in-1 hair care and health maintenance product that emphasizes both internal and external application. The core ingredients include "Stella Alpina" and "Goji Berry Plant-Based Stem Cell." The benefits of external application include excellent care for the outer layer of the scalp, promoting increased hair volume, and restoring the hair's melanin for a darker color. Internal application provides various vitamins, nutritional supplementation, improves the immune system, promotes overall health, has antioxidant effects, and slows down the aging process of the scalp.

  After the launch of the "Bu Yao & Co" hair care series, it attracted many collaborators who came with great expectations. Can Lee successfully integrated the brand into the market, promoting the product's potential to benefit society. He believes the brand will quickly become a part of everyone's life, bringing a better and more confident future. Thus, he never forgets the phrase: "We never get a second chance to make a first impression to others."